Coca-Cola Refreshments (fka: Coca-Cola Enterprises) Better Trucks, Happy Drivers, Lower Costs
Steve Banker, director of supply chain management for ARC, recently wrote about how Coca-Cola Enterprises has achieved substantially lower supply chain costs in its Direct Store Delivery (DSD) supply chain. Steve writes, “CCE is building mixed-SKU pallets that have the various products, in the right quantities, necessary to fulfill a particular store’s order. CCE is using two solutions from Ortec to help CCE decide which products to load on which trucks, which trucks should visit which stores, and then determine how to build pallets efficiently.”

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AB-InBev, a subsidiary of Anheuser-Busch AB-InBev, is the leading global brewer and one of the world’s top five consumer products companies. Anheuser-Busch InBev holds nearly 300 brands with four of the top ten selling beers in the world. Anheuser-Busch AB-InBev is headquartered in Leuven, Belgium. AB-InBev was created in 2004 from the merger of the Belgian company Interbrew and the Brazilian company AmBev. The acquisition in 2008 of Anheuser-Busch would create a new company to be named Anheuser-Busch InBev. Interbrew's roots can be traced back to 1366 in Den Horen in Leuven when the Artois brewery was founded.

Over one hundred and fifty years ago, in 1846, two natives of New England took the first step toward establishing an industry that has since become of national importance. Baking soda, which is a trade name for bicarbonate of soda, is now found in practically every kitchen throughout the country and is regarded a necessity by millions of Americans. It was first prepared for commercial distribution by two early New Englanders, John Dwight of Massachusetts and his brother-in-law, Dr. Austin Church of Connecticut.

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General Mills and Tesco: How Supply Chain Boosts Profits

ARC’s Steve Banker references a Wall Street Journal article by Ilan Brat and Anjali Cordiero published in September 2009. In the article, supply chain initiatives were credited with helping General Mills raise its earnings forecast for its fiscal year and the company’s profit jumped 51 percent that quarter. The software that allows General Mills to pack out its trailers more efficiently is from ORTEC.

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Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1898.

P&G's Purpose works to unify them in a common cause and growth strategy. It is powerful because it promotes a simple idea to improve the lives of the world’s consumers every day. P&G grows by touching and improving more consumers’ lives in more parts of the world...more completely. While this statement defines their commercial opportunity, P&G's culture reflects the broader opportunity of improving lives through and beyond their branded products and services.