News
ORTEC becomes participant in the Future Logistics Living Lab
02 August 2011
ORTEC is pleased to announce its participation in the recently formed Future Logistics Living Lab. The Future Logistics Living Lab was founded by SAP*, NICTA, and Fraunhofer, and is dedicated to fast-tracking innovation in the transport and logistics sector. Based in the Australian Technology Park in Sydney, the Living Lab provides a physical platform for industry and research to work together, to investigate real-world logistics issues, and to demonstrate and test innovative technology that will provide transport and logistics solutions for the future.
ORTEC's participation in the Living Lab was instigated by Timo Klemm, ORTEC Senior Director - SAP Alliances, and Alan Thomas, joint Managing Director of ORTEC Australia & New Zealand. Commenting on this new platform, Timo Klemm states: “Our acceptance into the Living Lab network not only officially recognizes our industry expertise, but it also provides a platform for further knowledge growth. In addition, our engagement will align us more closely with SAP, broaden the ORTEC branding in Australia, and also provide us with the opportunity to interact with interesting customers and experts from other logistics areas.”
The Future Logistics Living Lab is driven by partner organizations such as ORTEC. Participating companies will help to shape the future of logistics through the collaboration and sharing of knowledge and experiences. By engaging multiple participants across logistics networks, the lab aspires to tackle industry-wide problems. In addition, collaborative projects will provide the means for industry participants to drive the research agenda of research participants by focusing on key areas of industry need.
ORTEC was able to successfully demonstrate its credentials during the application process. Alan Thomas comments on this further: “The founding partners of the Living Lab are keen to engage valuable partners, such as ORTEC, because their involvement will drive practical, technology-based solutions that will ultimately deliver real productivity benefits. The Living Lab is an example of research institutions, industry and government working together on important challenges for the logistics industry. ORTEC is really excited to be part of this initiative and will continue to drive innovation through industry engagement.”
About the Future Logistics Living Lab
The Living Lab is a demonstration, exhibition and work space of around 200 m² located at NICTA’s Australian Technology Park offices in Redfern. It is driven by a group of logistics companies, research organizations, universities, and IT providers. Today, the network of Australia’s first Living Lab has twenty participants including NICTA, SAP, Fraunhofer, ORTEC, Casella Wines, DB Schenker, Ericsson, Gamma Solutions, Google, GS1 Australia, Hamburg Süd, Linfox, Memko, 1-Stop, Stockwell, Tradegate, XAct Solutions, Victoria University, the University of New South Wales, and the University of Sydney. http://www.futurelogisticslivinglab.com.au.
* SAP and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries. All other product and service names mentioned are the trademarks of their respective companies.
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